There it is! A new logo to represent the health care provider Frederick Memorial Hospital has become — a new graphic representation of a decade of growth in services and quality care.
As you might imagine, it didn’t happen overnight. The FMH Marketing and Communications Department started working on this project in the spring of 2011. We really got going in June, when we brought Mjach Designs in to add their expertise and discerning eye to the process.
Mjach started with focus groups, speaking to physicians, employees from throughout the health system, our volunteers and members of the community; then they got down to business.
There were — quite literally — dozens upon dozens of designs. Our process involved lining them up on small easels across a table and taking turns knocking over the ones that didn’t quite feel right. When the team had the selections narrowed down, they were presented to our President and CEO, Thomas Kleinhanzl, for his consideration.
Once the design was selected, we went to work on the color scheme. We looked at just about every shade of blue you can imagine, considered a brick red and steel gray combination (briefly), and ultimately with the assistance of our Board of Directors settled on this “Polo Green” and “Midnight Blue” combination.
Looking at the new logo, the green stanchion is symbolic of the hospital’s commitment and dedication to the community. The blue arcs show forward movement and growth, and also provide a subtle nod to the prominent arcs in the retiring “angel” logo. The lower blue arc is also firmly planted at the base, giving the logo stability even as it moves forward.
As mentioned on the blog last week, FMH has come a long way since 1983 when we introduced our angel logo; but that’s not the only reason for this update. As an organization, we’ve worked diligently through the past decade to become a regional leader in the health care field.
In that time, we’ve added services that bring in patients from far beyond the borders of Frederick County. Our patients come from Pennsylvania, West Virginia, northern Virginia and the shores of the Chesapeake Bay to seek out the services of the FMH CyberKnife Center, our clinical trials program, and even robotic surgery — just to name a few.
Back in 1983, Lee Harmon developed our angel logo to represent “caring, friendliness and wellness”. Our new look is designed to build on those themes and add some key words and phrases we heard in the focus groups way back when we started this process:
- Safe and secure
- Excellent care with exceptional physicians
- Pillar of the community, involved and engaged
- Quality care and great service
We hope that’s (at least part) of what you see.